Senior CRM Analyst

hace 2 semanas


Madrid, Madrid, España Wpt Global Mexico A tiempo completo
Job Description

We are seeking a highly skilled and experienced CRM Strategy Lead to join our dynamic team at WPT Global Mexico.

The ideal candidate will possess a strong analytical background, a deep understanding of customer relationship management strategies, and a passion for driving customer engagement and retention.

You will play a pivotal role in analysing customer data, developing insights, and implementing strategies to enhance the customer journey and maximise lifetime value.

Key Responsibilities:

  • Analyse customer data to identify trends, patterns, and opportunities for growth.
  • Develop and maintain CRM dashboards and reports to track key performance indicators (KPIs).
  • Collaborate with the marketing team to plan, execute, and optimize multi-channel CRM campaigns.
  • Map and optimize the customer journey across all touchpoints to enhance user experience and satisfaction.
  • Ensure data accuracy, completeness, and consistency across CRM systems.

Requirements:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Minimum of 5 years of experience in a CRM Analyst role, preferably within the online gaming or digital entertainment industry.
  • Proficiency in data analysis tools (e.g., SQL, Tableau, Power BI), and marketing automation platforms.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.

What We Offer:

  • Competitive Salary.
  • Performance-based rewards: Our top-performing champions are recognised with generous bonuses.
  • Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
  • Conference & Event Attendance: Get front-row seats to industry-leading events.
  • Company Meet-ups: Sometimes digital handshakes turn into real ones.
  • Tech Setup Budget: Kickstart your home office with the right gear on us.
  • Monthly L&D Hours: We invest in your growth and skills upgrade.

About WPT Global Mexico:

Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.

Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that's as exhilarating to spectate as it is to play, regardless of one's expertise.



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