Senior CRM Analyst
hace 2 semanas
We are seeking a highly skilled and experienced CRM Strategy Lead to join our dynamic team at WPT Global Mexico.
The ideal candidate will possess a strong analytical background, a deep understanding of customer relationship management strategies, and a passion for driving customer engagement and retention.
You will play a pivotal role in analysing customer data, developing insights, and implementing strategies to enhance the customer journey and maximise lifetime value.
Key Responsibilities:
- Analyse customer data to identify trends, patterns, and opportunities for growth.
- Develop and maintain CRM dashboards and reports to track key performance indicators (KPIs).
- Collaborate with the marketing team to plan, execute, and optimize multi-channel CRM campaigns.
- Map and optimize the customer journey across all touchpoints to enhance user experience and satisfaction.
- Ensure data accuracy, completeness, and consistency across CRM systems.
Requirements:
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- Minimum of 5 years of experience in a CRM Analyst role, preferably within the online gaming or digital entertainment industry.
- Proficiency in data analysis tools (e.g., SQL, Tableau, Power BI), and marketing automation platforms.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.
What We Offer:
- Competitive Salary.
- Performance-based rewards: Our top-performing champions are recognised with generous bonuses.
- Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
- Conference & Event Attendance: Get front-row seats to industry-leading events.
- Company Meet-ups: Sometimes digital handshakes turn into real ones.
- Tech Setup Budget: Kickstart your home office with the right gear on us.
- Monthly L&D Hours: We invest in your growth and skills upgrade.
About WPT Global Mexico:
Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.
Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that's as exhilarating to spectate as it is to play, regardless of one's expertise.
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