Global CRM Director
hace 1 semana
Job Title: Global CRM Director
Job Summary:
We are seeking a highly skilled Global CRM Director to lead our brand's customer engagement strategy. As a key member of our team, you will be responsible for developing and executing a comprehensive global CRM strategy that drives customer satisfaction, retention, and revenue growth.
Key Responsibilities:
- Define and execute a global CRM strategy that engages customers across all touchpoints.
- Grow and manage the global consumer database, driving and monitoring data, making RFM customer segmentation analysis, and tracking and reporting CRM Dashboards.
- Determine the global communication plan to drive CRM and Clienteling KPIs.
- Manage CRM workflows from initial brief to key stakeholders to final delivery and execution.
- Build automated customer journeys per cluster/market and define VIC and personalized journeys.
- Measure customer satisfaction, retention, and revenue growth through impactful initiatives.
- Pilot the implementation of Clienteling and Loyalty programs including training and adoption in local markets.
- Ensure each campaign is regulatory compliant with solid safeguards for consumer data.
Requirements:
- Minimum 5 years of experience in CRM and customer engagement.
- Excellent oral and written communication skills.
- Data-driven mindset and keen eye for detail.
- Result-driven, with the ability to manage several projects simultaneously.
- Strong leadership, collaborative, and mentoring skills.
- Empathy and flexibility.
- Autonomy, organization, and proactivity.
- Innovation and creativity.
Additional Information:
Contract: Permanent
Job Experience: Minimum 5 years
Type: Full Time
Function: Marketing
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