Southern Europe Oral Care Category Marketing Lead
hace 4 semanas
About the Role:
The Southern Europe Oral Care Category Marketing Lead is responsible for setting the oral care portfolio strategy and activation to deliver the growth ambition of a €200m business. This role requires providing marketing leadership at the interface of Global, Regional, and LOC operations. The ideal candidate will inspire performance with a data-driven approach and digital capabilities to deliver best-in-class brand leadership within the oral care category in the SE BU.
Key Responsibilities:
• Grow consumption and penetration across brands as per defined OC SE strategy and deliver SE OC P&L (NS, GM & OP) by partnering with cross-functions and countries to deploy the defined strategies.
• Inspire marketing teams in the country to prioritize key growth initiatives within critical brand/market combinations and allocate resources accordingly.
• Lead the interface with SE BU Marketing Director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
• Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda, delivering both complex (category lead) and simple innovation (channel/pack BU strategy) to unlock channel and sales ratio targets.
• Be an active member of the OC brand councils, co-creating global category campaigns and toolkits. Support countries in executing global toolkits with a consumer-obsessed mindset.
• Drive robust data-driven decision-making standards across the oral care marketing team to make smarter decisions, create engaging communication, and grow new sales channels.
• Accelerate SE digital journey in the oral care category to become a world-class standard and hub for best practice, shared and scaled across the BU.
Requirements:
• University degree.
• 10+ years of diverse experience in marketing and commercial functions.
• Senior marketing with commercial experience essential.
• Data-driven marketing approach and digital competencies a must.
• Strategic marketing, robust data-driven approach, media & digital capabilities.
The role operates at a strategic level and requires performance delivery and interaction across the whole SE, EMEALatam, Global team.
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