Southern Europe Oral Care Category Marketing Lead

hace 3 semanas

Madrid, Madrid, España Haleon A tiempo completo

About the Role:
The Southern Europe Oral Care Category Marketing Lead is responsible for setting the oral care portfolio strategy and activation to deliver the growth ambition of a €200m business. This role requires providing marketing leadership at the interface of Global, Regional, and LOC operations, inspiring performance with a data-driven approach to deliver best-in-class brand leadership within the oral care category in the SE BU. Key drivers of long-term growth strategies for oral care category, Oral Care brands, and markets with strong execution plans within LOCs, while supporting countries on their in-year performance, sharing, and scaling best practices with an agile mindset.

Key Responsibilities:

  • Grow consumption and penetration across brands as per defined OC SE strategy and deliver SE OC P&L (NS, GM & OP) by partnering with cross-functions and countries to deploy the defined strategies.
  • Inspire marketing teams in countries to prioritize key growth priorities within critical brand/market combinations and allocate resources accordingly.
  • Lead interface with SE BU Marketing Director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
  • Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda, delivering both complex (category lead) and simple innovation (channel/pack BU strategy) to unlock channel and sales ratio targets.
  • Be an active member of the OC brand councils, co-creating global category campaign and toolkits. Support countries in executing global toolkits with a consumer-obsessed mindset.
  • Drive robust data-driven decision-making standards across the oral care marketing team to make smarter decisions, create engaging communication, and grow new sales channels.
  • Accelerate SE digital journey in the oral care category to become a world-class standard and hub for best practices, shared and scaled across the BU.

Requirements:
  • University Degree.
  • 10+ years of diverse experience in marketing and commercial functions.
  • Senior marketing with commercial experience essential.
  • Data-driven marketing approach and digital competencies a must.
  • Strategic marketing, robust data-driven approach, media & digital capabilities.

Personal Attributes:
  • Emotional intelligence.
  • Strong business acumen and deep understanding of customers, consumers, & experts.
  • Highly developed strategic thinking, commercial skills, and experience.
  • High level of learning agility and change agility.
  • Ability to enable and drive change – resilience and tenacity.

About Haleon:
We embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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