Retention and Loyalty Strategist
hace 5 días
Job Overview
Humankind Recruitment is seeking an experienced Retention and Loyalty Strategist to join our team in Marbella. As a key member of our marketing team, you will be responsible for developing and implementing retention programs that drive customer engagement and profitability.
About the Role
We are looking for a seasoned marketer with a background in CRM and retention loyalty. You will oversee the strategy and implementation of retention programs, including loyalty, rewards, and gamification initiatives. Your primary focus will be on increasing customer engagement and profitability for our agency clients.
Your Key Responsibilities
- Translate vision and strategy into concrete, measurable goals and identify process improvements with clients, partners, and agency teams.
- Oversee retention performance and establish KPIs to measure success.
- Formulate strategies to achieve annual incremental sales, reduce customer churn, and maximize LTVs.
- Provide input into the CRM operating budget and ensure efficient use of marketing spend.
- Act as a subject matter expert on increasing customer engagement and implementing rewards and discounts programs.
- Ensure rewards programs are optimized for customer satisfaction and profitability.
- Develop best practices for lifecycle management, segmentation, and targeting strategies and report results to all teams.
- Manage test and learn capabilities for campaign improvement and provide consulting on Design of Experiments (DoE).
- Establish testing methodologies and ensure accuracy of data-driven insights.
- Forge strong partnerships with Heads of Marketing to ensure brand strategy execution.
- Partner with product and engineering teams to deploy world-class loyalty programs and customer experiences.
- Collaborate with analytics to set up processes and dashboards for program performance measurement.
- Lead product recommendations to develop global CRM technology strategy.
- Ensure proper governance and controls with Operations and IT for new initiatives.
Requirements
- Degree in Marketing or related field.
- At least 5 years of experience in CRM and retention loyalty.
- Proven track record of developing and implementing successful retention programs.
- Strong analytical and problem-solving skills.
- Excellent communication and leadership skills.
Benefits
- Competitive salary: €80,000 - €100,000 per year.
- Flexible working hours and remote work options.
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
Location
The role will be based in Marbella, Spain, with flexible working hours and remote work options available.
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