Retention and Loyalty Strategist
hace 4 días
About the Role:
This is an exciting opportunity to join Humankind Recruitment as a Director of Retention, where you will lead the development and implementation of retention and loyalty strategies to drive customer engagement and profitability. As a key member of the marketing team, you will oversee the strategy and implementation of retention programs, including loyalty, rewards, and gamification initiatives. Your expertise in CRM, marketing, analytics, and communication will enable you to deliver highly personalized, real-time experiences for our clients' customers. With a strong focus on process improvement, you will drive efficiency and effectiveness in our marketing operations, ensuring that we stay ahead of the curve in the ever-changing landscape of customer experience. If you have a proven track record in retention and loyalty, with experience in leading cross-functional teams and driving business growth, then this could be the perfect opportunity for you to join our team and make a real impact. We are looking for a seasoned professional with a passion for customer experience and a drive to succeed in a fast-paced, dynamic environment. If you are a motivated and results-driven individual with a talent for strategy and leadership, we would love to hear from you.
Your Responsibilities will Include:
- Developing and implementing retention and loyalty strategies to drive customer engagement and profitability
- Overseeing the strategy and implementation of retention programs, including loyalty, rewards, and gamification initiatives
- Providing input into the CRM operating budget and overseeing the efficient use of marketing spend
- Acting as a subject matter expert on increasing customer engagement and implementing rewards and discounts programs
- Ensuring rewards programs are optimized for customer satisfaction and profitability
- Developing best practices for lifecycle management, segmentation, and targeting strategies and reporting results and learnings to all teams and providing recommendations based on program effectiveness
- Managing test and learn capabilities for campaign improvement and providing consulting on Design of Experiments (DoE), including A/B and multivariate testing
- Establishing testing methodologies and ensuring accuracy of data-driven insights and generating actionable customer behavior insights for Marketing and Product teams
About You:
We are looking for a highly motivated and experienced professional with a passion for customer experience and a drive to succeed in a fast-paced, dynamic environment. You will have a strong track record in retention and loyalty, with experience in leading cross-functional teams and driving business growth. You will be a seasoned professional with expertise in CRM, marketing, analytics, and communication, and be able to deliver highly personalized, real-time experiences for our clients' customers. You will be a natural leader with excellent communication and interpersonal skills, and be able to motivate and inspire your team to achieve exceptional results. If you are a results-driven individual with a talent for strategy and leadership, we would love to hear from you.
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