Digital Growth Marketing Strategist
hace 11 horas
RavenPack is at the forefront of developing next-generation generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider, we empower clients to enhance returns, reduce risk, and increase efficiency.
We are seeking a Data-Driven Digital Growth Marketing Strategist to lead our Digital Marketing team in developing growth marketing efforts, focusing on driving customer acquisition, activation, retention, and revenue growth. The successful candidate will be responsible for designing and supervising the execution of scalable growth strategies, experimenting with new tactics, and optimizing existing channels.
The role reports directly to the CMO and requires excellent communication skills, both in writing and verbally. Knowledge of Spanish is not a business requirement, but the ability to communicate effectively in English is essential. European Union's legal working status is required.
Key Responsibilities- Team Leadership: Lead a team of highly skilled Digital Marketing Specialists, fostering a collaborative and high-performing environment while supporting their professional development.
- Growth Strategy Development Execution: Lead the design and execution of a comprehensive growth strategy focusing on customer acquisition, activation, retention, and revenue.
- Channel Optimization Management: Oversee performance across digital marketing channels such as paid search (Google Ads), paid social (LinkedIn and others), email marketing, SEO, and influencer marketing.
- Customer Journey Mapping Funnel Optimization: Analyze the customer journey to identify friction points and opportunities for improvement.
- Data-Driven Decision Making Reporting: Use analytics tools to track, measure, and report on performance metrics such as conversion rates, LTV, CAC, churn, and ARPU.
- Estimated Salary: $120,000 - $180,000 per year, based on location and experience.
- Competitive salary with performance-based bonuses.
- Health, wellness, and professional development benefits.
- Opportunity to shape the growth strategy of a rapidly scaling company.
- Collaborative and innovative work environment.
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