Director of Global Marketing

hace 4 días

Madrid, Madrid, España 1011 Amadeus It Group A tiempo completo

Job Title: Director of Global Marketing - Travel Unit

Job Summary:

Your purpose as a Global Marketing Director at 1011 Amadeus IT Group is to inspire our customers to achieve their ambitions with the support of our company. In your day-to-day, you will be responsible for leading the central marketing function for all of our Travel Unit.

Key Responsibilities:

  • Define the global marketing strategy for the Travel Unit.
  • Create the global marketing strategy, transposing business objectives into marketing objectives.
  • Integrate and adjust the marketing strategies from Customer Verticals.
  • Define the marketing playbook with guidelines for events, sponsorships, customer engagements, speakers, communication, and channel strategy.
  • Define a framework to orchestrate initiatives (verticals, business lines, regions, and corporate).
  • Create the umbrella Travel Unit-level marketing positioning, value proposition, and narrative.
  • Define the global marketing plan and budget allocation for the Travel Unit.
  • Monitor performance metrics and adjust initiatives to maximize growth and ROI.
  • Develop the Customer Vertical Marketing strategies and plans.
  • Collaborate with product and regional teams to create compelling value propositions.
  • Develop the core marketing content for Customer Verticals.
  • Create campaign briefs for the campaign team, and accompany the execution.
  • Design, deploy, and monitor marketing campaigns, and central customer communications.
  • Lead, review, and/or deploy central customer communications as needed (e.g., pricing communications, crisis communications).

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