Global Marketing Director
hace 2 meses
Global Marketing Director - Travel Unit
Summary
Your purpose as a Global Marketing Director is to inspire our customers to achieve their ambitions with the support of Amadeus. In your day to day, you will be responsible for leading the central marketing function for all of Amadeus' Travel Unit.
Working with stakeholders across the company, the central marketing function drives the global marketing activities for the Travel Unit: it defines the global marketing strategy, sets out the overall marketing plan, drives all customer vertical marketing, defines campaigns, and manages central customer communications.
It orchestrates the marketing activities and messaging across customer verticals, business lines, and regions, ensuring their consistency.
It feeds the three regional field marketing units, which tailor and execute the marketing plan.
Key Responsibilities
Define the global marketing strategy for the Travel UnitCreate the global marketing strategy, transposing business objectives into marketing objectives.Integrate and adjust the marketing strategies from Customer Verticals.Define the marketing playbook with guidelines for events, sponsorships, customer engagements, speakers, communication and channel strategy.Define framework to orchestrate initiatives (verticals, business lines, regions and corporate).Create the umbrella Travel Unit-level marketing positioning, value proposition and narrative. Define the global marketing plan and budget allocation for the Travel UnitDefine the marketing plan and budget allocation, and cascade down.Monitor performance metrics and adjust initiatives to maximise growth and ROI. Define the Customer Vertical Marketing strategies and plansDevelop the Customer Verticals, with senior vertical experts/leaders, evangelizing clear marketing visions and strategies for their respective verticals.Develop deep understanding of each customer vertical, their business needs, their strategies.Collaborate with product and regional teams to create compelling value propositions. Develop the core marketing content for Customer VerticalsDevelop, adapt and package all relevant marketing artefacts for each vertical e.g. themes, content, narratives, positioning, value propositions, offer packaging.Create campaign briefs for the campaign team, and accompany the execution. Design, deploy and monitor marketing campaigns, and central customer communicationsDesign the marketing campaigns from the briefs, with corresponding KPIs and metrics for campaign success.Design the creative content, based on the marketing content developed upstream.Review with key stakeholders, customer verticals and field marketing (regional adjustments).Lead, review and/or deploy central customer comms as needed (e.g. pricing comms, crisis comms). Support commercial and product teams with relevant marketing research & insightsRegularly equip front line teams with the latest insights (trends, tech, market, competitor...), in an easy-to-consume format, from internal and external sources e.g. council of experts.Carry out and analyse the relevant competitor and industry research, delivering actionable conclusions to internal teams, and insights for campaigns and marketing materials. Actively contribute to business development; represent as speakerBe present and active with the team at industry, customer and internal events, representing Travel Unit.Inspire customers, industry players and internal audiences with the Amadeus vision. Create a high performance team, developing talent and building team engagementBuild a sustainable team of highly engaged, self-motivated and high performance marketing professionals with a deep understanding of our customers, our offering and the industry.
The ideal candidate
Proven background in B2B Marketing in large, matrix organizationsExperience leading global teamsDemonstrable experience leading marketing transformations in B2B environmentsStrong travel industry knowledge, business acumen and people leadershipHands-on experience in Strategy & Planning, Customer and Product Marketing and Content MarketingStrong influencing and storytelling abilitiesFluent English
What We Can Offer You
A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including bonus, equity, pension plan, travel, life and healthcare insurance, as well as lunch and transport allowance and other benefits. A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture. Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues. A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment. A flexible working model - We want our employees to do their best work, wherever and however it works best for them. A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization. A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees. A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.
Diversity & Inclusion
Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.
Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.
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