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Global Marketing Director
hace 2 meses
As a Global Marketing Director at Amadeus, you will play a pivotal role in shaping the company's marketing vision and ensuring its consistent execution across various customer verticals, business lines, and regions.
Key Responsibilities- Define the Global Marketing Strategy
- Create and integrate marketing strategies to drive business growth and ROI.
- Develop a marketing playbook with guidelines for events, sponsorships, and communications.
- Develop and Cascade the Marketing Plan and Budget
- Define the Global Marketing Plan and Budget.
- Monitor performance metrics to maximize growth and ROI.
- Define Customer Vertical Marketing Strategies
- Collaborate with senior vertical experts to develop clear marketing visions.
- Understand each customer vertical's business needs and strategies.
- Develop Core Marketing Content
- Create and adapt marketing materials for each vertical.
- Develop campaign briefs and support execution.
- Design and Monitor Marketing Campaigns
- Design campaigns with KPIs and success metrics.
- Create creative content and review with stakeholders.
- Support Commercial and Product Teams
- Provide front line teams with the latest insights.
- Conduct competitor and industry research to deliver actionable conclusions.
- Contribute to Business Development
- Represent the Travel Unit at industry, customer, and internal events.
- Inspire audiences with the Amadeus vision.
- Create a High-Performance Team
- Build and develop a team of engaged, high-performance marketing professionals.
- B2B Marketing Experience
- Proven track record in large, matrix organizations.
- Leadership
- Ability to lead and inspire diverse, global teams.
- Strategic Vision
- Translate business goals into effective marketing strategies.
- Data-Driven
- Use analytics to drive decisions and optimize campaigns.
- Collaboration
- Work closely with product, sales, and regional teams.
- Industry Knowledge
- Stay ahead of market trends and innovate.
Amadeus is a global leader in the travel industry, providing innovative solutions to power the future of travel. We are committed to fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.
