Global Growth Marketing Director
hace 4 semanas
The Director of Global Growth Marketing will lead and execute our growth marketing strategies, focusing on pipeline generation, acceleration, and brand positioning at a global scale.
This role requires a data-driven, creative, and strategic marketing leader with a deep understanding of B2B SaaS.
Key Responsibilities:
- Under the VP, Global Marketing, lead the execution of a global marketing strategy that drives brand awareness, demand generation, and market penetration across regions.
- Ensure alignment of global marketing initiatives with overall business objectives.
- Manage marketing, sales, and regional BDR teams to build integrated campaigns that drive customer acquisition and revenue growth.
- Own the entire marketing funnel from top to bottom, ensuring optimized conversion rates at each stage—acquisition, activation, engagement, and retention—through A/B testing, data analysis, and continual improvement of marketing tactics.
- Use data and analytics to measure, optimize, and report on the performance of growth marketing initiatives.
- Build and scale a strong, consistent global brand presence, ensuring the company's value proposition resonates across diverse geographies and customer segments.
- Work closely with Product, Sales, and Customer Success teams to ensure alignment between growth marketing initiatives and broader business objectives.
- Oversee the planning, execution, and optimization of global marketing campaigns across various channels, including digital, content, social media, events, and traditional media.
- Lead and mentor a global team of marketing and business development professionals across various disciplines, including demand generation, product marketing, communications, and regional marketing.
- Develop and manage the global marketing budget, ensuring resources are allocated effectively across regions and campaigns to maximize ROI.
Qualifications:
- Minimum 7-10 years of experience in growth marketing, performance marketing, or demand generation in a B2B SaaS environment.
- Proven track record of driving measurable growth in customer acquisition, revenue, and retention at scale.
- Proven ability to drive operational excellence across marketing activities to allow for maximum efficiency.
- Experience managing global teams and executing global campaigns across multiple regions and channels.
- Strong analytical mindset with the ability to interpret complex data sets and make data-driven decisions.
- Expertise in digital marketing channels (SEO, SEM, paid social, programmatic, email, content marketing) and tools (Google Analytics, HubSpot, Marketo, etc.).
- Exceptional leadership, communication, and collaboration skills with a demonstrated ability to work cross-functionally.
- Deep understanding of global markets, customer acquisition trends, and the ability to navigate different cultural and regulatory contexts in various regions.
Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact.
The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges.
The software as a service platform allows hotels, casinos, and resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise.
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