Executive Director of Global Growth Marketing

hace 3 semanas


Madrid, Madrid, España Duetto A tiempo completo
Growth Marketing Leader

The ideal candidate will lead and execute our global growth marketing strategies, focusing on pipeline generation, acceleration, and brand positioning at a global scale.

This role requires a data-driven, creative, and strategic marketing leader with a deep understanding of B2B SaaS.

The successful candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results, leading teams across multiple regions, and identifying new opportunities to expand our global customer base.

Key Responsibilities:

  • Under the VP, Global Marketing, lead the execution of a global marketing strategy that drives brand awareness, demand generation, and market penetration across regions.
  • Ensure alignment of global marketing initiatives with overall business objectives.
  • Manage marketing, sales, and regional BDR teams to build integrated campaigns that drive customer acquisition and revenue growth.
  • Leverage multi-channel marketing strategies, including digital marketing, content marketing, events, and PR.
  • Own the entire marketing funnel from top to bottom, ensuring optimized conversion rates at each stage—acquisition, activation, engagement, and retention—through A/B testing, data analysis, and continual improvement of marketing tactics.
  • Use data and analytics to measure, optimize, and report on the performance of growth marketing initiatives.
  • Identify KPIs and metrics that align with business goals and adjust strategies accordingly.
  • Build and scale a strong, consistent global brand presence, ensuring the company's value proposition resonates across diverse geographies and customer segments.
  • Work closely with Product, Sales, and Customer Success teams to ensure alignment between growth marketing initiatives and broader business objectives.
  • Oversee the planning, execution, and optimization of global marketing campaigns across various channels, including digital, content, social media, events, and traditional media.


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