Executive Director of Global Growth Marketing
hace 3 semanas
The ideal candidate will lead and execute our global growth marketing strategies, focusing on pipeline generation, acceleration, and brand positioning at a global scale.
This role requires a data-driven, creative, and strategic marketing leader with a deep understanding of B2B SaaS.
The successful candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results, leading teams across multiple regions, and identifying new opportunities to expand our global customer base.
Key Responsibilities:
- Under the VP, Global Marketing, lead the execution of a global marketing strategy that drives brand awareness, demand generation, and market penetration across regions.
- Ensure alignment of global marketing initiatives with overall business objectives.
- Manage marketing, sales, and regional BDR teams to build integrated campaigns that drive customer acquisition and revenue growth.
- Leverage multi-channel marketing strategies, including digital marketing, content marketing, events, and PR.
- Own the entire marketing funnel from top to bottom, ensuring optimized conversion rates at each stage—acquisition, activation, engagement, and retention—through A/B testing, data analysis, and continual improvement of marketing tactics.
- Use data and analytics to measure, optimize, and report on the performance of growth marketing initiatives.
- Identify KPIs and metrics that align with business goals and adjust strategies accordingly.
- Build and scale a strong, consistent global brand presence, ensuring the company's value proposition resonates across diverse geographies and customer segments.
- Work closely with Product, Sales, and Customer Success teams to ensure alignment between growth marketing initiatives and broader business objectives.
- Oversee the planning, execution, and optimization of global marketing campaigns across various channels, including digital, content, social media, events, and traditional media.
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