Global Marketing Director

hace 4 días

Madrid, Madrid, España Amadeus A tiempo completo

Job Title: Global Marketing Director

Job Summary:

Your purpose as a Global Marketing Director at Amadeus is to inspire our customers to achieve their ambitions with the support of our company. You will lead the central marketing function for all of Amadeus' Travel Unit, driving global marketing activities, defining strategies, and managing customer communications. This role involves significant collaboration with senior stakeholders across the company, requiring strong relationship-building skills and the ability to navigate complex organizational dynamics.

Key Responsibilities:

  • Define the Global Marketing Strategy: Develop a comprehensive marketing strategy that aligns with Amadeus' business objectives and drives growth.
  • Create and Integrate Marketing Strategies: Design and implement marketing strategies that integrate with product and regional teams to create compelling value propositions.
  • Develop a Marketing Playbook: Create a marketing playbook with guidelines for events, sponsorships, and communications that support the global marketing strategy.
  • Establish a Framework for Initiatives: Develop a framework for initiatives across verticals, business lines, and regions that align with the global marketing strategy.
  • Develop the Travel Unit's Marketing Positioning: Define the marketing positioning, value proposition, and narrative for the Travel Unit.
  • Define the Global Marketing Plan and Budget: Develop and cascade the marketing plan and budget, and monitor performance metrics to maximize growth and ROI.
  • Define Customer Vertical Marketing Strategies: Collaborate with senior vertical experts to develop clear marketing visions, understand each customer vertical's business needs and strategies, and work with product and regional teams to create compelling value propositions.
  • Develop Core Marketing Content: Create and adapt marketing materials for each vertical, develop campaign briefs, and support execution.
  • Design and Monitor Marketing Campaigns: Design campaigns with KPIs and success metrics, create creative content, and review with stakeholders.
  • Lead Central Customer Communications: Lead central customer communications as needed, and support commercial and product teams.
  • Provide Front Line Teams with the Latest Insights: Conduct competitor and industry research to deliver actionable conclusions, and contribute to business development.
  • Represent the Travel Unit: Represent the Travel Unit at industry, customer, and internal events, and inspire audiences with the Amadeus vision.
  • Build and Develop a High-Performance Team: Build and develop a team of engaged, high-performance marketing professionals.

The Ideal Candidate:

  • B2B Marketing Experience: Proven track record in large, matrix organizations.
  • Leadership: Ability to lead and inspire diverse, global teams.
  • Strategic Vision: Translate business goals into effective marketing strategies, specifically leading global marketing transformations.
  • Data-Driven: Use analytics to drive decisions and optimize campaigns.
  • Collaboration: Work closely with product, sales, and regional teams.
  • Industry Knowledge: Stay ahead of market trends and innovate.
  • Knowledge of the Tech Industry: A must, travel is a plus.
  • Fluent Business English: Required.

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