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Global Marketing Director
hace 2 meses
Job Title: Global Marketing Director
Job Summary:
Your purpose as a Global Marketing Director at Amadeus is to inspire our customers to achieve their ambitions with the support of our company. You will lead the central marketing function for all of Amadeus' Travel Unit, driving global marketing activities, defining strategies, and managing customer communications.
Key Responsibilities:
- Define the Global Marketing Strategy: Develop a comprehensive marketing strategy that aligns with the company's overall business objectives.
- Create and Integrate Marketing Strategies: Design and implement marketing strategies that drive business growth and customer engagement.
- Develop a Marketing Playbook: Create a playbook that outlines guidelines for events, sponsorships, and communications.
- Establish a Framework for Initiatives: Develop a framework that enables the execution of marketing initiatives across various customer verticals, business lines, and regions.
- Develop the Travel Unit's Marketing Positioning: Define the marketing positioning, value proposition, and narrative for the Travel Unit.
- Define the Global Marketing Plan and Budget: Develop and cascade the marketing plan and budget, and monitor performance metrics to maximize growth and ROI.
- Define Customer Vertical Marketing Strategies: Collaborate with senior vertical experts to develop clear marketing visions, understand each customer vertical's business needs and strategies, and work with product and regional teams to create compelling value propositions.
- Develop Core Marketing Content: Create and adapt marketing materials for each vertical, develop campaign briefs, and support execution.
- Design and Monitor Marketing Campaigns: Design campaigns with KPIs and success metrics, create creative content, and review with stakeholders.
- Lead Central Customer Communications: Provide front-line teams with the latest insights, conduct competitor and industry research, and deliver actionable conclusions.
- Support Commercial and Product Teams: Represent the Travel Unit at industry, customer, and internal events, and inspire audiences with the Amadeus vision.
- Build and Develop a High-Performance Team: Build and develop a team of engaged, high-performance marketing professionals.
The Ideal Candidate:
- B2B Marketing Experience: Proven track record in large, matrix organizations.
- Leadership: Ability to lead and inspire diverse, global teams.
- Strategic Vision: Translate business goals into effective marketing strategies, specifically leading global marketing transformations.
- Data-Driven: Use analytics to drive decisions and optimize campaigns.
- Collaboration: Work closely with product, sales, and regional teams.
- Industry Knowledge: Stay ahead of market trends and innovate.
