Strategic Digital Growth Manager
hace 1 semana
Company Overview
ServiceNow is a global market leader in innovative AI-enhanced technology, serving over 8,100 customers worldwide, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
About the Role
We are seeking an experienced Sr Digital Acquisition Strategist to join our fast-paced Digital Acquisitions Strategy and Operations team (DASO). This dynamic individual will manage complex operations while building exceptional relationships with internal stakeholders, advocating for their needs and providing actionable insights about campaign performance.
The ideal candidate has 7-10 years of digital marketing/account management experience, with a proven track record of managing large-scale programs and complex client relationships. They should have expertise in the digital advertising landscape, familiarity with ad tech and BI tools, and outstanding interpersonal skills.
Key Responsibilities
- Work with field marketing teams to understand business objectives and develop digital acquisition strategies
- Translate business goals into media plans and playbooks for optimal targeting and ad units
- Evaluate opportunities for upselling to customers and execute integrated digital programs
- Support ABM/Industry/Country specific launches, C-Suite and Executive programs, and activate in-country programs
- Partner with regional sales developments to drive digital leads to fruition
- Work with external partners to ensure successful go-lives and obtain creative and tracking assets
- Develop and deliver regular health reports/check-ins, monthly summaries, and QBRs for stakeholders
Requirements
- 7-10 years of digital marketing/account management experience
- Minimum 2 years of B2B experience; B2C + B2B experience is a plus
- Experience running large-scale programs and complex client or stakeholder relationships
- Expertise in the digital advertising landscape and related technologies
- Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau, or similar ad tech and BI tools
Salary
$120,000 - $150,000 per year, depending on experience
About Us
We approach our distributed world of work with flexibility and trust, offering various work personas to accommodate different needs. ServiceNow is an equal opportunity employer, committed to diversity, equity, and inclusion.
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