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Assistant Director of Sales and Marketing
hace 2 meses
About the Role:
The Assistant Director of Sales and Marketing will play a pivotal role within our in-house sales team at Accor, overseeing the generation and conversion of incoming group leads to achieve our targets in the group segment. As a brand ambassador, you will collaborate closely with our Global Sales Organization (GSO) network, Convention Bureau, and local administration.
Main Responsibilities:
- Develop strong, mutually beneficial relationships with Meetings, Incentives, Conferences, and Exhibitions (MICE) companies to meet group room revenue targets aligned with our Sales and Marketing budget.
- Keep a positive representation of our hotel's image to both existing and prospective clientele.
- Maintain a good understanding of our hotel's offerings, rates, and promotions, actively promoting our services and amenities.
- Identify peak demand periods and implement strategic offers targeted at specific markets.
- Oversee sales generated from MICE accounts, encompassing both room bookings and banqueting events.
- Keep an active follow-up on leads.
- Conduct site visits, Familiarization (FAM) trips, as needed to meet business objectives and proactive targets.
- Attend trade shows, exhibitions, and Sales Salls to expand our network and enhance brand visibility.
- Assist in developing sales action plans, organizing sales meetings, and designing special group packages.
- Maintain accurate administrative records, including sales call schedules and reports, ensuring timely submission.
- Keep our Customer Relationship Management (CRM) system updated to facilitate sales activity reporting.
- Collaborate with the Revenue Manager in forecasting room and catering revenues.
- Thoroughly qualify each group business opportunity, ensuring prompt response to inquiries (24 hours) and maintaining an accurate group pipeline.
- Follow up lost or rejected business opportunities, providing valuable insights for improvement.
- Manage group proposals and contracts, ensuring seamless handover post-signing.
- Coordinate with relevant departments to ensure all groups and events are efficiently executed, including timely distribution of resumes and Banquet Event Orders (BEOs).
- Contribute to departmental and hotel standard operating procedures (SOPs).
- Proactively seek out new sales opportunities and cultivate relationships with potential clients and partners.
- Support the Credit Department in addressing outstanding account balances in a timely manner.
- Foster positive relationships with regional Accor GSOs and other industry partners, such as convention bureaus and local administrations.
- Mentor and share knowledge with the group sales team, mastering their professional development.
- Exceed internal and external guest expectations by consistently delivering exceptional service.
- Take a proactive approach with the CRM tools and manage assigned portfolios effectively.
- Facilitate cross-departmental communication and address guest feedback promptly, particularly during weekly BEOs meetings.
