Crm Marketing Manager

hace 3 semanas

Barcelona, Barcelona, España Kaplan Languages Group A tiempo completo

Job Title: CRM Marketing Manager

Job Summary:

We are seeking a highly skilled CRM Marketing Manager to join our team at Kaplan Languages Group. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.

Key Responsibilities:

  • Develop and implement a CRM marketing strategy to improve customer acquisition, retention, and loyalty
  • Segment and leverage the database for efficient and effective campaign targeting
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform
  • Analyze data and campaign results to draw insights and make data-driven decisions
  • Develop reports and dashboards to track campaign performance
  • Implement A/B or multivariate testing strategies to improve campaign performance
  • Conduct customer and campaign analysis to ensure the CRM strategy aligns with company goals and customer needs
  • Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals

Requirements:

  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels
  • Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects
  • Strong understanding of CRM principles and strategies
  • Strong analytical skills with a goal-oriented attitude
  • Excellent communication and leadership skills
  • Attention to detail and ability to multitask
  • Bachelor's degree in business, marketing or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred

Desirable Skills:

  • Strategic business thinking and ability to drive transformation
  • Analytical mindset
  • Solid understanding of CRM technologies
  • Strong working knowledge of GDPR (General Data Protection Regulation) best practices

Knowledge and Experience:

  • SQL, HTML, AMPscript
  • Experience with Salesforce Sales Cloud would be preferred
  • Experience working with external software integrators
  • Experience working with IT teams and business analysts

Additional Information:

The opportunity to develop your skills in an international environment, in the exciting field of language travel.

Flexible working policy.

A young and dynamic work atmosphere.

An environment where corporate ethics and sustainable development matter.

Discounts on medical insurance.

Free language courses abroad every year.

Competitive salary.

Lunch vouchers.

Free coffee and tea.

Free breakfast on Mondays and fresh fruit on Thursdays.

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