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Digital Retention Manager

hace 2 meses

Madrid Centro, Madrid, España Jti A tiempo completo
About JTI

JTI is a global organization that celebrates diversity and inclusivity, with a strong commitment to creating a unique success story for its employees. With a global presence, JTI strives to make a positive impact through its business operations.

Job Summary

We are seeking a highly skilled Digital Retention Manager - RRP to join our team. As a key member of our organization, you will play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP). Your primary focus will be to enhance consumer engagement through an integrated online and offline approach.

Main Responsibilities
  1. Strategy Implementation: Collaborate with our team to execute our digital ecosystem strategy, ensuring a seamless omnichannel experience for consumers.
  2. Consumer Engagement: Develop and implement strategies to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities.
  3. Campaign Execution: Bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels.
  4. Performance Analysis: Continuously track and analyze digital performance metrics to understand user behavior and refine strategies.
Main Areas of Responsibility
  1. Collaborate in implementing our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.
  2. Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.
  3. Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
  4. Build a strong consumer data strategy with effective content plans.
  5. Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
  6. Ensure that all digital channels meet brand requirements and align with overall strategic objectives, both short-term and long-term.
Requirements
  1. Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master's degree in a similar area is a plus).
  2. 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies. Experience in other industries will also be considered.
  3. Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
  4. Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
  5. Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
  6. Familiarity with marketing technology tools and loyalty platforms (e.g., Open Loyalty) is an asset.
  7. Strong collaboration, strategic thinking, and project management skills. Highly curious, detail-oriented, and flexible in adapting to new challenges.

JTI is an equal-opportunity employer, committed to creating a diverse and inclusive work environment. We welcome applicants from all backgrounds and are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.