Digital Retention Manager

hace 3 días


Madrid, Madrid, España Japan Tobacco International A tiempo completo
RRP Digital Retention Manager

At Japan Tobacco International, we're committed to creating a workplace where everyone feels valued and empowered to succeed. As the RRP Digital Retention Manager, you'll play a vital role in shaping our digital strategy for Reduced-Risk Products (RRP). Your primary focus will be to enhance consumer engagement through an integrated online and offline approach.

Key Responsibilities:
  • Implement our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.
  • Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.
  • Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
  • Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
  • Ensure that all digital channels meet brand requirements and align with overall strategic objectives, both short-term and long-term.
Requirements:
  • Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master's degree in a similar area is a plus).
  • 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies.
  • Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
  • Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
  • Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
  • Familiarity with marketing technology tools and loyalty platforms (e.g., Open Loyalty) is an asset.
  • Strong collaboration, strategic thinking, and project management skills.

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