Digital Retention Manager
hace 6 días
About JTI
JTI is a global leader in the tobacco industry, with a presence in over 80 countries. We celebrate diversity and believe that everyone belongs. Our mission is to make a difference with our employees, and we're looking for talented individuals to join our team.
Job Title: RRP Digital Retention Manager
We're seeking a skilled Digital Retention Manager to join our Reduced-Risk Products (RRP) team. As a key member of our digital ecosystem, you'll play a crucial role in shaping our digital strategy and enhancing consumer engagement.
Key Responsibilities:
- Strategy Implementation: Help execute our digital ecosystem strategy, ensuring a seamless omnichannel experience for consumers.
- Consumer Engagement: Develop and implement strategies to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities.
- Campaign Execution: Bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels.
- Performance Analysis: Continuously track and analyze digital performance metrics to understand user behavior and refine strategies.
Main Areas of Responsibility:
- Collaborate in implementing our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.
- Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.
- Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
- Build a strong consumer data strategy with effective content plans. Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
- Ensure that all digital channels meet brand requirements and align with overall strategic objectives, both short-term and long-term.
Requirements:
- Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master's degree in a similar area is a plus).
- 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies. Experience in other industries will also be considered.
- Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
- Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
- Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
- Familiarity with marketing technology tools and loyalty platforms (e.g., Open Loyalty) is an asset.
- Strong collaboration, strategic thinking, and project management skills. Highly curious, detail-oriented, and flexible in adapting to new challenges.
Recruitment Process:
Thank you for your interest in the RRP Digital Retention Manager role. If selected, please anticipate the following within 1-3 weeks of the job posting closure: phone screening with TA, assessment tests, interviews, and offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
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