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Digital Retention Manager
hace 2 meses
At JTI, we're committed to creating a diverse and inclusive work environment where everyone can thrive. As the RRP Digital Retention Manager, you'll play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP).
Main Responsibilities:- Develop and implement strategies to enhance consumer engagement through an integrated online and offline approach.
- Collaborate with cross-functional teams to execute our digital ecosystem strategy, ensuring a seamless omnichannel experience for consumers.
- Design and execute digital campaigns to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities.
- Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
- Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
- Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field.
- 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing.
- Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
- Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
- Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
At JTI, we're committed to providing a dynamic and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We're committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
