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Digital Retention Manager

hace 1 mes

Madrid, Madrid, España Japan Tobacco International A tiempo completo

Job Title: Digital Retention Manager - RRP Strategy

Job Summary:

We are seeking a Digital Retention Manager to join our team at Japan Tobacco International. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to enhance consumer engagement and retention for our Reduced-Risk Products (RRP).

Main Responsibilities:

  • Develop and implement digital strategies to onboard, engage, and retain consumers
  • Manage local loyalty programs and digital communities
  • Bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels
  • Continuously track and analyze digital performance metrics to understand user behavior and refine strategies

Requirements:

  • Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field
  • 5+ years of experience in developing digital brand strategies with a focus on performance and lower-funnel marketing
  • Excellent communication skills in Spanish and proficiency in English
  • Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization
  • Proven experience in creating and managing loyalty programs with demonstrated positive growth results

What We Offer:

At Japan Tobacco International, we celebrate differences and believe that everyone truly belongs. We offer a dynamic and inclusive work environment, opportunities for growth and development, and a competitive compensation package.