Digital Marketing Manager Position
hace 4 días
Key Responsibilities
Develop and execute digital marketing strategies across our website, paid channels, CRM, and email marketing to enhance lead acquisition, improve brand visibility, and optimize the customer experience.
Key Deliverables
- Plan, launch, and manage digital marketing campaigns across SEO, SEM, email marketing, social media, display advertising, and other digital platforms with the support of our digital agency.
- Collaborate with internal teams to execute promotions and campaigns that boost conversions and revenue.
- Oversee and manage the digital marketing budget, ensuring a strong return on investment (ROI).
- Optimize and manage the loyalty program and email marketing to enhance customer retention.
- Track and report performance using Google Analytics, Dashboards, and Google Tag Manager.
Requirements
- Bachelor's degree in Marketing, Business, or related field, with 5-7 years of relevant experience.
- Fluent in Spanish with an advanced level of English (C1).
- Strong knowledge of digital marketing tools (Google Ads, SEO, SEM, CRM, email marketing).
- Experience with Google Analytics, Google Tag Manager, and reporting tools.
- Proven experience in website management, CMS, and digital campaign execution.
- Ability to analyze data, run A/B tests, and refine strategies for improved results.
- Excellent project management and communication skills.
What We Offer
At Grupo Smartrental, we believe in the importance of continuous learning and professional growth. We offer a dynamic work environment, opportunities for professional development, and a competitive salary and benefits package.
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