Digital Marketing Manager

hace 1 mes

Madrid, Madrid, España Smartrental A tiempo completo
Job Title: Digital Marketing Manager

At SmartRental Group, we are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing our digital marketing strategies to enhance lead acquisition, improve brand visibility, and maximize business opportunities through digital channels.

Main Responsibilities:

  • Develop and implement digital marketing strategies across our website, paid channels, CRM, email marketing, and other digital platforms.
  • Lead the development and launch of our new website to ensure a seamless user experience and positioning.
  • Manage our day-to-day content updates and promos on our website.
  • Collaborate with internal teams to execute promotions and campaigns that boost conversions and revenue.
  • Oversee and manage the digital marketing budget, ensuring a strong return on investment (ROI).
  • Optimize and manage the loyalty program and email marketing to enhance customer retention.
  • Track and report performance using Google Analytics, Dashboards, and Google Tag Manager.
  • Create reports and maintain KPIs dashboards for all digital channels, and launching A/B tests providing actionable insights to improve strategy and execution.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field, with 5-7 years of relevant experience.
  • Fluent in Spanish with an advanced level of English (C1).
  • Strong knowledge of digital marketing tools (Google Ads, SEO, SEM, CRM, email marketing).
  • Experience with Google Analytics, Google Tag Manager, and reporting tools.
  • Proven experience in website management, CMS, and digital campaign execution.
  • Ability to analyze data, run A/B tests, and refine strategies for improved results.
  • Excellent project management and communication skills.
  • Knowledge of HTML, CSS, and tools like HubSpot, Salesforce, and Mailchimp is a plus.
  • Ability to work as part of a team and lead projects autonomously.
  • Highly organized, with the ability to manage multiple projects and deadlines.

What We Offer:

  • Competitive salary.
  • Possibility of professional development and growth within an expanding company.
  • Discounts in our hotels and other benefits.

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