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Digital Retention Manager
hace 2 meses
At JTI, we're committed to creating a diverse and inclusive work environment where everyone can thrive. As the RRP Digital Retention Manager, you'll play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP). Your main focus will be to enhance consumer engagement through an integrated online and offline approach.
Key Responsibilities:- Develop and implement digital ecosystem strategies to ensure a seamless omnichannel experience for consumers.
- Design and execute strategies to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities.
- Collaborate with cross-functional teams to bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels.
- Continuously track and analyze digital performance metrics to understand user behavior and refine strategies.
- Implement our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.
- Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.
- Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
- Build a strong consumer data strategy with effective content plans. Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
- Ensure that all digital channels meet brand requirements and align with overall strategic objectives, both short-term and long-term.
- Bachelor's degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master's degree in a similar area is a plus).
- 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies. Experience in other industries will also be considered.
- Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
- Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
- Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
- Familiarity with marketing technology tools and loyalty platforms (e.g., Open Loyalty) is an asset.
- Strong collaboration, strategic thinking, and project management skills. Highly curious, detail-oriented, and flexible in adapting to new challenges.
