Digital Banking CRM Professional

hace 7 días


Madrid, Madrid, España Western Union A tiempo completo

Role Overview:

As the Digital Banking CRM Manager, you will be a key member of the team responsible for driving customer engagement and activation for digital banking products in Europe.

You will manage end-to-end CRM lifecycle communication campaigns, from ideation to execution, using various marketing automation platforms.

Collaborate with cross-functional teams to ensure the success of each campaign, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors.


Key Responsibilities:
  • Campaign Design and Execution: Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.
  • Marketing Collaboration: Partner with the Marketing team to activate new customers and engage existing ones through multiple communication channels.
  • Product Alignment: Collaborate with the Product team to build effective campaigns that create awareness for new features and use cases.
  • Customer Care Integration: Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.
  • Target Audience Management:
  • Reporting and Analysis: Utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation, and work with the team to implement customized reporting.

Requirements:
  • Bachelor's degree or equivalent experience.
  • Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.
  • Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.
  • Hands-on experience configuring complex customer journeys that don't always follow a linear path.
  • Familiarity with personalization techniques and A/B testing for campaign optimization.
  • Experience in banking, payments, remittances, digital wallets, or fintech is preferred.

We are committed to making financial services accessible to humans everywhere. Join us in our mission to transform lives and communities.



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