Digital Banking CRM Manager
hace 4 semanas
Drive Customer Engagement and Activation for Digital Banking Products
Western Union is seeking a highly skilled Digital Banking CRM Manager to join our team. As a key member of our Digital Banking team, you will be responsible for planning, implementing, and achieving the activation and engagement targets for our digital banking product in Europe.
In this role, you will manage end-to-end CRM lifecycle communication campaigns, from ideation to execution, using various marketing automation platforms. You will collaborate with cross-functional teams, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors, to ensure the success of each campaign.
Key Responsibilities:
- Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.
- Partner with the Product team to build effective campaigns that create awareness for new features and use cases.
- Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.
- Develop and manage target audience groups, ensuring successful execution and timely delivery of campaigns across all channels.
- Utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation, and work with the team to implement customized reporting.
Requirements:
- Bachelor's degree or equivalent experience.
- Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.
- Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.
- Hands-on experience configuring complex customer journeys that don't always follow a linear path.
- Familiarity with personalization techniques and A/B testing for campaign optimization.
- Experience in banking, payments, remittances, digital wallets, or fintech is preferred.
Hybrid Work Model:
Western Union values in-person collaboration, learning, and ideation whenever possible. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
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