Digital Banking CRM Manager Lead

hace 7 días


Madrid, Madrid, España Western Union A tiempo completo
Job Description

We are seeking a highly skilled Digital Banking CRM Manager Lead to join our team. As a key member of our Digital Banking Go-to-Market team, you will be responsible for planning, implementing, and achieving the activation and engagement targets for our digital banking product in Europe.

About the Role
  • Manage end-to-end CRM lifecycle communication campaigns, from ideation to execution, using various marketing automation platforms such as Bird, Braze, GreyFerret, and more.
  • Collaborate with cross-functional teams, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors, to ensure the success of each campaign.
  • Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.
Requirements
  • Bachelor's degree or equivalent experience.
  • Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.
  • Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.
Benefits
  • Estimated salary: €55,000 - €65,000 per year.
  • 25 days annual leave.
  • Comprehensive life & medical cover – including dependents.
  • Contributory pension plan.
About Us

Western Union is a leading financial services company that provides innovative solutions for international money transfers, foreign exchange, and other financial services. We are passionate about diversity and inclusion, and we strive to create an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams.



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