Digital Banking CRM Manager Position

hace 4 semanas


Madrid, Madrid, España Western Union A tiempo completo

Key Responsibilities:

As a Digital Banking CRM Manager, you will oversee the development and execution of end-to-end CRM lifecycle communication campaigns across Europe, leveraging various marketing automation platforms.

Key Requirements:

  • Proven experience in managing CRM processes and email marketing automation, with a focus on campaign design and customer journey configuration.
  • Familiarity with customer insights, targeting, and personalization techniques, as well as A/B testing for campaign optimization.
  • Ability to collaborate with cross-functional teams, including Digital Banking leadership, Data, Product, and Technology, to drive campaign success.
  • Strong understanding of customer lifecycle communication, with experience in designing and scheduling email and in-app messaging campaigns.
  • Ability to work in a fast-paced environment and adapt to changing campaign requirements.

About the Role:

This role offers a unique opportunity to join Western Union's innovation strategy as part of the Digital Banking team, responsible for driving customer engagement and activation for digital banking products in Europe.

About Western Union:

Western Union is a globally diverse team that values collaboration, learning, and ideation. As a Hybrid Work Model employee, you will have the flexibility to divide your time between working from home and working from an office location, with an expectation to work from the office a minimum of three days a week.

What We Offer:

  • Access to short-term incentives, multiple health insurance options, accident and life insurance, and best-in-class development platforms.
  • Spain-specific benefits, including 25 days annual leave, comprehensive life and medical cover, contributory pension plan, preventative care assistance program, and lunch vouchers.


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