Digital Banking CRM Campaign Manager
hace 1 semana
We are seeking a seasoned Campaign Manager to join our team and play a crucial role in driving customer engagement and activation for our digital banking products in Europe. As a key member of the Digital Banking Go-to-Market team, you will be responsible for planning, implementing, and achieving activation and engagement targets for our digital banking product.
This exciting opportunity is ideal for an experienced professional with a proven track record in managing end-to-end CRM processes, email marketing automation, and campaign design. You will collaborate closely with cross-functional teams, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors, to ensure the success of each campaign.
Your primary focus will be on designing, scheduling, and managing email and in-app messaging campaigns to engage customers across different stages of the lifecycle. You will also become part of the Digital Banking Go-to-Market team and work alongside global marketing professionals to activate new customers and engage existing ones through multiple communication channels.
In this role, you will partner with the Product team to build effective campaigns that create awareness for new features and use cases. Additionally, you will coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.
You will have hands-on experience configuring complex customer journeys that don't always follow a linear path. Furthermore, you will utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation, and work with the team to implement customized reporting.
We offer a comprehensive benefits package, including a competitive salary of €60,000 - €80,000 per annum, 25 days annual leave, comprehensive life & medical cover – including dependents, contributory pension plan, preventative care assistance program, and lunch vouchers. We value diversity and are committed to providing an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.
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Digital Banking CRM Manager
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Madrid, Madrid, España Western Union A tiempo completoDrive Customer Engagement and ActivationAs a Digital Banking CRM Manager at Western Union, you will be responsible for planning, implementing, and achieving the activation and engagement targets for our digital banking product in Europe. You will manage end-to-end CRM lifecycle communication campaigns, from ideation to execution, using various marketing...
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Digital Banking CRM Manager
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