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Demand Creation Marketing Manager, EMEA Regional Marketing Lead
hace 2 meses
Thales Group: Demand Creation Marketing Manager, EMEA Job Summary
We are looking for a dynamic Demand Creation Marketing Manager, EMEA to support the Thales Application and Data Security businesses. The ideal candidate will develop, execute, and measure an integrated demand generation and account-based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions. This role will use data and insights about our prospects, customers, the market, win/loss analysis, and other signals to inform development and deployment of marketing programs and campaigns.
Key Responsibilities and Tasks
1. Campaign Strategy & Development: Develop, execute, and measure an integrated demand generation and account-based marketing plan to build pipeline. Partner with Product Marketing (PMM)/regional marketing/sales teams to identify key content themes, ensuring alignment with business goals and strategic objectives.
2. Campaign Activation: Design and implement multi-channel campaigns across web, paid media, social media, webinars, email, and BDR/SDR outreach, coordinating efforts with key stakeholders.
3. Cross-functional Collaboration: Align with the sales and regional marketing managers to understand the market trends in the region, and support our go-to-market strategy.
4. Project Management: Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics to ensure success.
5. Identify ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and products.
6. Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
7. Research and recommend marketing techniques and tactics based on changing business demands and suggest innovative and creative marketing approaches for revenue growth.
Requirements
Significant experience in marketing at a technology-based organization.
Creative thinker with a strategic approach and the ability to develop innovative marketing solutions.
Strong project management skills, able to juggle multiple tasks in a fast-paced setting.
Excellent collaboration skills, particularly with cross-functional teams and senior leadership.
