Digital Marketing Strategy Lead

hace 17 horas


Madrid, Madrid, España Tüv Rheinland Europe A tiempo completo
Job Description

Avoiding the Salary Range of 60,000-90,000 per annum in a specific location would require extra skills and experience. For this role, a regional marketing specialist is responsible for supporting the development, implementation, and monitoring of long-term digital marketing strategies and short-term techniques and tactics.

The ability to ensure brand awareness, drive traffic to the company's website, and generate sales leads based on industry leading insights and as directed by the go-to-market management/respectively ROM is essential.

Key Responsibilities:
  • Oversight of annual digital marketing campaign calendar in accordance with business/marketing planning.
  • Implement quarterly digital marketing campaign calendar across all digital channels with go-to-market management respectively ROM and ensure timely execution.
  • Maintenance of oversight of all marketing budgets and management of campaigns within that budget.
  • Implementation of regional/local campaigns and lead generation activities from ideation through execution and implementation to measuring effectiveness (e.g., email marketing, website optimization, SEO/SEM, and online event promotion initiatives).
  • Tracking campaign performance and development of measures to optimize campaigns.
  • Management of digital assets and ensuring their performance within digital campaigns such as webinars, videos, whitepapers, case studies, videos, and infographics with support from internal/external content specialists.
  • Management and execution of search marketing campaigns with established process to regularly update keywords, landing pages, and ads.
  • Maintenance of integrity of regional/local campaigns and account structure in accordance with global guidelines.
  • Management of the renewal of content on the company websites as well as the localization process of content for the region.
  • Implementation of performant content to improve search engine rankings and creation of keyword-specific landing pages as needed.
  • Management of the use of Marketing Automation for email marketing campaigns across the region, including asset creation, distribution, tracking, and reporting.


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