South Regional Marketing Lead
hace 4 días
About the Role:
We are seeking a talented South Regional Marketing Lead to join our team at Essity. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies and activities for the Professional Hygiene Business Unit within your designated area.
Your Key Responsibilities:
- Lead the creation and execution of customer marketing plans for select strategic customers
- Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team
- Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead
- Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development
- Monitor, analyze, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content
- Collaborate with Product, Segment, and Brand managers to coordinate activities within your area of responsibility
- Manage the customer marketing budget for the business area, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed
- Lead and develop team capabilities in line with Essity's core values and development program
What We Offer:
As a South Regional Marketing Lead at Essity, you can expect a competitive salary range of $80,000 - $110,000 per annum, depending on experience. You will also have access to a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off. Our company culture values innovation, collaboration, and employee growth, making us an ideal workplace for professionals who want to make a difference.
Requirements:
- Experienced marketer with strong previous experience in a marketing role within a multinational company
- Bilingual: Fluent in English and Spanish
- Omnichannel: Understand how to perform and navigate in the Digital shelf
- Dynamic and passionate: Enthusiastic about marketing and brand development
- Flexible and reliable: Committed and can-do aptitude
- Leadership skills: Passionate about coaching and developing others
- Adaptable: Comfortable working within a matrix organization
- Willing to travel: Open to traveling up to 40% of the time
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