EMEA Portfolio Marketing Specialist
hace 3 semanas
Job Overview
We are seeking a highly skilled EMEA Portfolio Marketing Specialist to join our dynamic team in Madrid, Spain. The successful candidate will be responsible for overseeing Vertiv's product portfolio for Europe, Middle East, and Africa, including product launches and active portfolio campaigns.
About the Role
The EMEA Portfolio Marketing Specialist will play a key role in supporting the company's go-to-market and ongoing promotional strategies for the organization's products, driving sales enablement and guiding targeting efforts for market segments.
Main Responsibilities
- Ensure product launches and campaigns follow best practices for measuring effectiveness, including success KPIs, lessons learned, and launch costs.
- Monitor and report on the performance of the marketing product launch and active promotional results.
- Drive sales enablement best practices and standards to support sales and regional field/segment marketers in meeting their revenue targets.
- Establish strategies and campaigns to drive retention, upsell, and cross-sell for the product portfolio in specific segments.
- Act as a trusted advisor and connection point between regional marketing teams, marketing COEs, regional offering managers, and regional sales teams for any portfolio-related activity.
- Develop a deep understanding of the EMEA buying audience and segments by conducting research to gather insights about target personas, buyer needs, and the purchasing decision process.
- Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are outcome-based and centered around customer buying needs.
- Oversee and provide input for product positioning, value propositions, and messaging that resonates with the buying audience.
- Provide leadership, direction, and mentoring to guide marketing launch teams in their day-to-day activities.
Requirements
- Bachelor's in Communications, Marketing, or related field.
- Master's in Communications or Marketing (preferred).
- Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
- Ability to create value propositions and messaging strategies.
- Strong writing, communication, presentation development, and delivery skills.
- Demonstrated competence in critical thinking and problem-solving.
- Strong business acumen and decision-making skills.
- Goal-oriented self-starter; comfortable with ambiguity and capable of defining clear objectives.
- Process-oriented; experience managing projects from initial scoping to execution.
Salary Information
We offer a competitive salary of $120,000 - $150,000 per year, depending on experience. This is a full-time position based in Madrid, Spain.
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