Global Product Marketing Strategist for EMEA Region

hace 13 horas

Madrid, Madrid, España Vertiv A tiempo completo

Empowering the Future: Join Vertiv as a Global Product Marketing Strategist for the EMEA Region

About Vertiv

We're on a mission to design, manufacture, and service the products and solutions that keep the world connected. With $5 billion in sales, a strong customer base, and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.

Job Description

We're looking for a highly skilled Global Product Marketing Strategist to oversee our product portfolio for Europe, Middle East, and Africa. This role is key in supporting our go-to-market and ongoing promotional strategies for our organization's products, driving sales enablement, and guiding targeting efforts for market segments.

This position requires a trusted advisor and connection point between regional marketing teams, marketing COEs, regional offering managers, and regional sales teams for any portfolio-related activity. You will be accountable for key launch success metrics and active portfolio campaigns while driving sales enablement best practices within target segments.

Responsibilities
  • Ensure product launches and campaigns follow best practices for measuring effectiveness, including success KPIs, lessons learned, and launch costs.
  • Monitor and report on the performance of marketing product launches and active promotional results.
  • Drive sales enablement best practices and standards to support sales and regional field/segment marketers in meeting their revenue targets.
  • Establish strategies and campaigns to drive retention, upsell, and cross-sell for the product portfolio in specific segments or partner with a formalized marketing function to do so.
  • Act as a trusted advisor and connection point between regional marketing teams, marketing COEs, regional offering managers, and regional sales teams for any portfolio-related activity.
  • Develop a deep understanding of the EMEA buying audience and segments by working with marketing and offering managers to conduct research and gather insight about target personas, buyer needs, and the purchasing decision process for our organization's products.
  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are outcome-based and centered around customer buying needs in their segments.
Requirements

To succeed in this role, you will need:

  • Bachelor's in Communications, Marketing, or a related field.
  • Mastery of creating value propositions and messaging strategies.
  • Ability to develop strategies for creating marketing-driven pipeline for new and existing offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships.
  • Strong writing, communication, presentation development, and delivery skills.
  • Demonstrated competence in critical thinking; ability to dissect problems through qualitative and quantitative analysis, develop solutions with a team, prioritize ideas, and see them through to execution.
  • Strong business acumen and decision-making skills.
  • Goal-oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty, and deliver results.
  • Process-oriented; experience managing projects from initial scoping to execution, implementation, and ongoing control.
Salary Range

The estimated salary range for this role is between $100,000 - $150,000 per year, depending on experience.

About the Role

This is a full-time position located in Madrid, Spain.

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