ABM Programs Manager, Europe
hace 2 días
We are seeking a highly skilled and experienced ABM Programs Manager to join our team in Europe. As a key member of our regional ABM center of excellence, you will play a critical role in executing our ABM methodology and driving engagement with NTT DATA in the region.
Key Responsibilities- Develop and implement 1:1 and 1:few ABM programs aligned to NTT DATA regional and country business priorities, goals, and client needs.
- Work closely with country marketing teams and collaborate with campaigns CoE and Divisions to deliver compelling programs and content.
- Identify and prioritize key accounts and cluster campaigns based on client insights, working with business leadership and ABM Director, EU & LATAM.
- Develop tailored messaging to position NTT DATA appropriately in the minds of stakeholders, working with account teams, subject matter experts, and centers of excellence/agency partners.
- Support the right ABM approach and tactics for global campaign and brand initiatives, leveraging existing marketing assets and programs creatively.
- Set measurable objectives for ABM programs that align with global marketing KPIs and demonstrate ABM adoption and performance in achieving business goals.
- Effectively manage marketing budgets to execute ABM activities with a positive return on investment.
- 5 years of experience in technology and/or business environments, with marketing, communications, or online agency experience required.
- Strong knowledge of multi-channel engagement data, behavioural data, and predictive data to leverage for optimization of client engagement.
- Client-centric focus on understanding and translating client needs to personalized ABM programs aligned to business goals and objectives.
- Business-level proficiency in English language is desired for this role.
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize, and transform for long-term success.
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