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**ABM Programs Manager, Europe

hace 2 meses

Madrid Centro, Madrid, España Ntt America Solutions A tiempo completo
About the Role

We are seeking a highly skilled and experienced ABM Programs Manager to join our team in Europe & LATAM. As a key member of our marketing team, you will be responsible for executing our ABM methodology and driving engagement with NTT DATA in the region.

Key Responsibilities
  1. Develop and Implement ABM Programs: Plan and implement 1:1 and 1:few ABM programs aligned to NTT DATA regional and country business priorities, goals, and identified client needs.
  2. Collaborate with Business Leadership: Work with business leadership and ABM Director, EU & LATAM on the identification and prioritization of key accounts and cluster campaigns based on client insights.
  3. Develop Tailored Messaging: Work with account teams, subject matter experts, and centers of excellence/agency partners to develop tailored messaging to position NTT DATA appropriately in the minds of stakeholders.
  4. Support Global Campaigns: Support the right ABM approach and tactics for global campaign and brand initiatives.
  5. Leverage Marketing Assets: Leverage existing marketing assets and programs creatively to meet the specific needs of the account, as well as creating new account-specific content and campaigns.
  6. Set Measurable Objectives: Set measurable objectives for ABM programs that align with our global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
  7. Manage Marketing Budgets: Effective management of marketing budgets to execute ABM activities with a positive return on investment.
  8. Act on Insight: Act on insight to ensure continued evolution and focus on building marketing-impacted pipeline.
Requirements
  1. Commercial Acumen: Understands NTT DATA's strategy and business model, including the levers that make the company commercially successful.
  2. Collaboration: Has a collaborative style and builds relationships across teams to achieve objectives.
  3. Communication: Effective communication skills, written and verbal, to achieve specific objectives.
  4. Facilitation: Able to facilitate meetings and workshops to develop target outcomes.
  5. Personal Influence: Is able to communicate with impact and influence stakeholders at all levels in the organization.
  6. Program Management: Has the capability to juggle a range of projects, is able to be flexible and independently meet deadlines to consistently deliver results.
  7. Cultural Competence: Exposure and understanding of different cultures and approaches.
  8. Business-Level Proficiency: Business-level proficiency in English language is desired for this role.
  9. Matrix Environment: Ability to operate within a matrix environment.
Preferred Qualifications
  1. Bachelor's Degree: Bachelor's degree or equivalent in marketing, business, communications, or a related field.
  2. Certifications: Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.
Workplace Type

Hybrid Working