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Manager, ABM Programs, Europe

hace 2 meses

Madrid, Madrid, España NTT A tiempo completo

About the Role

The Manager for ABM Programs, Europe & LATAM is a critical position that executes our ABM methodology and drives engagement with NTT DATA in the region. This role contributes to delivering our 1:1 and 1:few ABM program approach, working with the campaigns and content CoE, digital hub, and approved external agencies to deliver compelling programs and content.

Key Responsibilities:

  • Develop and implement 1:1 and 1:few ABM programs aligned to NTT DATA regional and country business priorities, goals, and client needs, collaborating with country marketing teams and campaigns CoE.
  • Work with business leadership and ABM Director, EU & LATAM to identify and prioritize key accounts and cluster campaigns based on client insights.
  • Collaborate with account teams, subject matter experts, and centers of excellence/agency partners to develop tailored messaging and position NTT DATA appropriately in the minds of stakeholders.
  • Support the right ABM approach and tactics for global campaign and brand initiatives, leveraging existing marketing assets and programs creatively.
  • Set measurable objectives for ABM programs that align with global marketing KPIs and demonstrate ABM adoption and performance in achieving business goals.
  • Effectively manage marketing budgets to execute ABM activities with a positive return on investment.
  • Act on insight to ensure continued evolution and focus on building marketing-impacted pipeline.

Requirements:

  • 5 years of experience in technology and/or business environments, with marketing, communications, or online agency experience.
  • Strong knowledge of multi-channel engagement data, behavioral data, and predictive data to leverage for client engagement optimization.
  • Client-centric focus on understanding and translating client needs to personalized ABM programs aligned to business goals and objectives.
  • Strong knowledge of web 2.0, search, wikis, and interactive elements and their appropriate use.

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize, and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation, and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, color, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. We are committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their best work.