Digital Marketing Automation Specialist
hace 20 horas
**Company Overview:**
Hirearchi, a leading marketing company based in the USA, is seeking a highly skilled Digital Marketing Automation Specialist to join our team. Our company thrives on innovation and creativity, with a focus on delivering cutting-edge digital marketing solutions.
**Job Summary:**
We are looking for a seasoned professional with expertise in HubSpot's marketing suite, including email marketing, workflows, and CRM integration. The ideal candidate will have a proven track record of designing and executing successful marketing automation strategies, driving engagement, generating leads, and contributing to revenue growth.
**Estimated Salary Range:**
$80,000 - $110,000 per annum, depending on experience and qualifications.
**Key Responsibilities:**
- Manage and optimize digital marketing campaigns through the HubSpot Sales Pro platform and the HubSpot Content Hub.
- Design, implement, and manage marketing automation workflows, nurturing leads through the sales funnel, and using LinkedIn and Zoom Info.
- Collaborate with the sales and content teams to create effective inbound marketing strategies.
- Utilize HubSpot CRM to manage and analyze data to drive marketing decisions and enhance campaign performance.
- Create compelling content for email campaigns, landing pages, and automated marketing workflows.
- Conduct A/B testing on campaigns and optimize performance based on data insights.
- Track, analyze, and report on key performance metrics, providing actionable insights to improve ROI.
**Requirements:**
To be successful in this role, you should possess the following qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 3+ years of experience in digital marketing, with a strong focus on inbound marketing and automation.
- Expertise in HubSpots marketing suite (HubSpot Sales Pro & HubSpot Content Hub), including email marketing, workflows, and CRM integration.
- Familiarity with LinkedIn and Zoom Info.
- Proven experience in designing and executing marketing automation strategies.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Excellent communication and project management skills.
**Benefits:**
- 13th Month Pay
- HMO
- Gov't Contribution Allowance on top of the salary (after a 90-day probationary period)
- Personal Time Off (after a 90-day probationary period)
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