Digital Marketing Automation Specialist
hace 1 semana
Lingokids is a leading edtech company revolutionizing kids' learning through Playlearning. We're on a mission to help families raise amazing kids and are looking for talented individuals to join our team.
Our innovative approach combines learning and play, creating engaging content that boosts academic progress and teaches modern life skills. With over 100 million users and 2.5 million YouTube subscribers, we're proud of our safe, ad-free environment that prioritizes healthy, peace-of-mind play.
About the RoleWe're seeking a highly motivated Digital Marketing Automation Specialist to assist in building, developing, and executing marketing promotional and editorial campaigns in our Marketing Automation platform (Braze).
The ideal candidate will have interest in marketing or related fields, familiarity with marketing concepts and principles, and some experience with Microsoft Office or Google Workspace. Additionally, they should be curious and eager to learn about the latest technology and coding languages like HTML & CSS.
Key Responsibilities:- Assist in implementing tests (A/B or with control group) in the system and ensure follow-up and documentation of learnings for future campaigns.
- Support quality assurance processes for email marketing, push notifications, and in-app messaging by verifying copy, images, and links are functional and effective.
- Aid in monitoring communications, error handling, and problem-solving efforts.
- Collaborate with designers to provide input on creative solutions for marketing campaigns, ensuring outputs align with brand guidelines.
- Assist in compiling data and contributing to weekly and monthly reports, providing commentary and suggesting improvements and optimizations.
- Contribute ideas and assist in preparing proposals, overseeing parts of the production process, and supporting campaign execution.
- Bachelor's degree in Marketing, Communications, or related field.
- Interest in marketing or related fields demonstrated through coursework, projects, or extracurricular activities.
- Familiarity with marketing concepts and principles, such as segmentation, targeting, and campaign analysis.
- Some experience with Microsoft Office or Google Workspace, including basic proficiency in Excel or Google Sheets.
- Curiosity and eagerness to learn about the latest technology, such as Marketing Automation platforms (e.g., Braze, Mailchimp, Hub Spot) and AI solutions.
- HTML & CSS knowledge preferred.
$60,000 - $80,000 per year, depending on location and experience.
About Working at LingokidsLingokids values diversity, equity, and inclusion, promoting an equitable and inclusive environment where people from all backgrounds can thrive. We're committed to hiring candidates who share our passion for innovation and our commitment to creating a brighter future for families everywhere.
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