Digital Marketing Specialist
hace 19 horas
Company Overview
Xometry is a leading digital marketplace that connects innovators with manufacturers. We empower businesses to grow by providing critical resources and making it easy for Fortune 1000 companies to access global manufacturing capacity.
About the Role
We're seeking a talented Digital Marketing Specialist to join our team. As a key member, you'll be responsible for creating and executing email automation strategies that drive growth. Your primary focus will be on developing end-to-end campaigns, managing contact databases, and promoting our brand effectively.
Key Responsibilities:
- Design and execute multi-channel campaigns, including email marketing, SMS, push notifications, and other channels.
- Create and enhance automated campaigns throughout the customer journey, from prospecting to post-purchase, loyalty, retention, reactivation, and surveys.
- Manage transactional emails and engage with various target audiences, including internal client teams and external media subscribers.
- Develop and execute an email marketing calendar aligned with business objectives and stakeholder needs.
- RUN ADHOC CAMPAIGNS ACROSS MULTIPLE COUNTRIES, WORKING CLOSELY WITH REGIONAL MARKETING MANAGERS.
- Conduct A/B tests, analyze results, and provide insights for ongoing improvement.
Requirements:
- Experience in e-commerce email marketing, with a focus on highly targeted and segmented campaigns.
- Strong experience with marketing automation platforms, such as ActiveCampaign, HubSpot, Braze, or Iterable.
- Ability to quickly edit, translate, and maintain multilingual campaigns.
- Comfortable collaborating with regional marketing specialists and managing projects to meet deadlines.
- Experience in developing, managing, and analyzing large email marketing databases (multilingual experience is a plus).
- Familiarity with integration and workflow automation tools, such as Zapier or Make/Integromat.
- Knowledge of email marketing technologies for quality, responsive, and functional emails: HTML/CSS (specific to email), frameworks, design tools, and best practices.
Salary:$80,000 - $110,000 per year
Benefits:
- A comprehensive benefits package, including medical, dental, and vision insurance.
- A generous 401(k) matching program.
- A flexible PTO policy.
About Xometry
Xometry is a fast-paced and innovative company that values creativity, collaboration, and continuous learning. We offer a dynamic work environment, opportunities for growth and development, and a chance to work with a talented team of professionals.
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