Digital Marketing Automation Specialist
hace 3 días
**About Straumann Group**
We are a global leader in implant and restorative dentistry, committed to advancing dental regeneration, restoration, and replacement. Our tradition of innovation has guided us through our proud history of pioneering technologies and techniques.
Job Overview:
The Digital Marketing Automation Specialist will work closely with our company-wide marketing automation solution to ensure excellence in email marketing campaign architecture, creation, set-up, execution, and monitoring. This role is part of the Digital Marketing & Customer Engagement Team.
Main Responsibilities:
- Manage and drive all aspects of marketing automation, directly supporting the Head of Marketing Operations Studio in Madrid.
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
- Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
- Support the management, development, and maintenance of the marketing automation platform, ensuring it is fully integrated with other marketing tools and systems.
- Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates.
- Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
- Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI.
Requirements:
- Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work-related experience.
- 3+ years professional experience in marketing automation, preferably in the medical device industry or agency environment with B2B customers.
- Strong analytical skills with experience in data-driven decision making and proficiency in Google Analytics and other marketing analytics tools.
- Ability to work independently in a fast-paced and dynamic environment, manage multiple priorities, and deliver results on time.
What We Offer:
- An agile and ambitious environment where you can make a difference.
- A collaborative and supportive team that values your contributions.
- The freedom to create and engage, leaving your mark in the industry.
- Ongoing opportunities for growth and development in your career.
- Attractive workplaces at great locations around the world.
**Salary:** €60,000 - €80,000 per year, depending on experience.
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