Digital Marketing Automation Specialist
hace 4 días
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Publicis Groupe.
About the RoleThis is an exciting opportunity for a professional with expertise in executing marketing automation campaigns using Adobe Campaign Classic and Salesforce. The successful candidate will be responsible for creating, executing, and optimizing multichannel campaigns, implementing customer journeys and marketing automation strategies, and creating email marketing/SMS campaigns for different channels and conversion funnels.
Responsibilities- Design and implement effective marketing automation strategies to drive business growth.
- Create engaging email and SMS campaigns that resonate with customers.
- Analyze campaign performance and make data-driven decisions to optimize results.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
- Bachelor's degree in Marketing, Business Administration, or related field.
- At least 2 years of experience in executing marketing automation campaigns using Adobe Campaign Classic.
- High level of English proficiency - C1 (spoken and written).
- Advanced knowledge of Excel and Microsoft Office Suite.
- Excellent organizational skills and attention to detail.
- Digital profile, proactive, and highly detail-oriented.
- Certification in Adobe Campaign Classic.
- Additional training in digital marketing.
- Basic knowledge of HTML & CSS.
- Experience in B2B marketing.
The estimated annual salary for this position is $95,000-$110,000 depending on location and experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
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