Digital Marketing Automation Expert for Straumann
hace 3 días
Straumann, a global leader in implant and restorative dentistry, is headquartered in Basel. With a proud history of pioneering innovations, the company partners with passionate individuals who fit in with its agile dynamics. At Straumann, people appreciate the opportunity to shape the future and create impact.
Job DescriptionThe Digital Marketing Automation Specialist works with the company-wide marketing automation solution to ensure excellence in email marketing campaign architecture, creation, setup, execution, and monitoring. This role is part of the Digital Marketing & Customer Engagement Team, situated in Madrid, Spain. The specialist will execute revenue-driven campaigns using the marketing automation platform, fully leveraging its capabilities.
Main Responsibilities:
- Manage and drive all aspects of Marketing Automation and directly support the Head of Marketing Operations Studio in Madrid.
- Develop and execute email marketing campaigns (including promotional campaigns), newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
- Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
- Support the management, development, and maintenance of the marketing automation platform, ensuring it is fully integrated with other marketing tools and systems.
- Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates.
- Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI.
To be successful in this role, you should have:
- Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work-related experience.
- 3+ years professional experience in marketing automation, preferably in the medical device industry or agency environment with B2B customers.
- Strong analytical skills with experience in data-driven decision making and proficiency in Google Analytics and other marketing analytics tools.
- Able to work independently in a fast-paced and dynamic environment, manage multiple priorities, and deliver results on time.
We offer an agile and ambitious environment where you can leave your footprint in dentistry. You will work for the No. 1 in dentistry and one of the leading MedTech companies. Our company invests in our inspiring corporate culture, offering attractive workplaces at great locations.
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