Marketing Automation Specialist

hace 4 días

Madrid, Madrid, España Institut Straumann Ag A tiempo completo
About Straumann

Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. With a rich history of innovation, we have pioneered many of the most influential technologies and techniques in our field.

We are a company that values agility, collaboration, and continuous learning. Our team is passionate about advancing dental regeneration, restoration, and replacement, as well as patient care.

Job Purpose

The Marketing Automation Specialist will work with our company-wide marketing automation solution to ensure excellence in email marketing campaign architecture, creation, setup, execution, and monitoring.

This role is part of the Digital Marketing & Customer Engagement Team, which is responsible for executing revenue-driven campaigns with the marketing automation platform.

Main Responsibilities
  1. Manage and drive all aspects of Marketing Automation, directly supporting the Head of Marketing Operations Studio in Madrid.
  2. Develop and execute email marketing campaigns, including promotional campaigns, newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
  3. Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
  4. Support the management, development, and maintenance of the marketing automation platform, ensuring it is fully integrated with other marketing tools and systems.
  5. Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates.
  6. Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.
  7. Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI.
  8. Database management with segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
  9. Be an expert throughout the entire customer data value chain from data capture, storage, processing, segmentation, activation, and visualization.
  10. Support the SAP Marketing Cloud platform development based on Agile/Scrum methodology.
  11. Identify performance issues and pinpoint the root cause analysis with the help of analytics tools.
  12. Collaborate with internal teams to develop effective email content, messaging, and landing pages to improve campaign performance.
  13. Stay up-to-date with email marketing trends and best practices to improve the overall effectiveness of email marketing campaigns.
  14. Effectively communicate by developing easy-to-use reporting or visualization dashboards.
  15. Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
  16. Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders.
  17. Implement Straumann Group's digital strategy with our businesses and adjust plans accordingly.
  18. Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
  19. Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
  20. Support management of vendor and agency relationships where required.

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