ABM Specialist

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

We are seeking an experienced Account-Based Marketing (ABM) Specialist to join our Demand Generation team at Semrush. As an ABM Specialist, you will be responsible for building a strong pipeline for our Sales team by targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities

  • Plan and propose ABM and Lead generation campaigns
  • Launch and optimize campaigns with large-scale budgets through different channels
  • Measure and report paid advertising activity, including producing reports and communicating results to internal stakeholders
  • Design, launch, and analyze conducted experiments
  • Refill the knowledge base with systematized best practices
  • Act as a liaison between internal stakeholders and Paid Media team

Requirements

  • 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
  • 3+ years of hands-on paid acquisition/performance experience
  • Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
  • Working experience with ABM tools such as 6sense, Demandbase, or Terminus
  • Strong quantitative skills, with the ability to quickly analyze data and take action on it
  • A thorough understanding of full-funnel search, display, and social campaigns
  • Excellent verbal and written communication skills in English
  • Attention to detail and time management skills
  • Excellent interpersonal skills, including verbal and written communication skills

What We Offer

We will try to create all the right conditions for you to work and rest comfortably. It's up to you to decide what work format works best for you. You can work from home, work from office, or mix both.

Our Values

We share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Changes.

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