Account-Based Marketing Specialist

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

We are seeking an experienced Account-Based Marketing (ABM) Specialist to join our Demand Generation team at Semrush. As an ABM Specialist, you will be responsible for targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities

  • Plan and propose ABM and Lead generation campaigns
  • Launch and optimize campaigns with large-scale budgets through different channels
  • Measure and report paid advertising activity, including producing reports and communicating results to internal stakeholders
  • Design, launch, and analyze conducted experiments
  • Refill the knowledge base with systematized best practices
  • Act as a liaison between internal stakeholders and Paid Media team

Requirements

  • 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
  • 3+ years of hands-on paid acquisition/performance experience
  • Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
  • Working experience with ABM tools such as 6sense, Demandbase, or Terminus
  • Strong quantitative skills, with the ability to quickly analyze data and take action on it
  • A thorough understanding of full-funnel search, display, and social campaigns
  • Excellent verbal and written communication skills in English
  • Attention to detail and time management skills
  • Excellent interpersonal skills, including verbal and written communication skills

What We Offer

  • A dynamic and supportive team environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • The chance to work with a leading global IT company

How to Apply

If you are a motivated and experienced ABM Specialist looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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