Regional Marketing Specialist
hace 7 días
We're seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America. Central to your role will be the goal of driving revenue growth for Checkout through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts.
You will assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution. ABM will be a significant focus, enhancing our engagement with target accounts and creating opportunities.
Reporting to the EEA Marketing Lead, you'll be part of a vibrant global team and partner with the Commercial team (Sales, Customer Success Management, and Sales Engineering) and the wider Marketing team.
Key Responsibilities:- Assist in the development and execution of a comprehensive, cross-channel marketing plan for the US region, driving revenue growth and brand awareness
- Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:Few, 1:Many)
- Execute initiatives tailored for our most valued clients, such as showcasing success stories, developing case studies, and conducting interviews with leaders in the payments industry
- Contribute to the development of innovative marketing strategies, exploring new approaches, and supporting experimentation to stay ahead in the rapidly evolving market landscape
- Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts
- Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives
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