Account-Based Marketing Strategist
hace 1 mes
About the Role
We are seeking an experienced Account-Based Marketing (ABM) Specialist to join our Demand Generation team. As an ABM Specialist, you will be responsible for targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).
Key Responsibilities
Plan and propose ABM and Lead generation campaigns
Launch and optimize campaigns with large-scale budgets through different channels
Measure and report paid advertising activity, including producing reports and communicating results to internal stakeholders
Design, launch, and analyze conducted experiments
Refill the knowledge base with systematized best practices
Act as a liaison between internal stakeholders and Paid Media team
Requirements
3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
3+ years of hands-on paid acquisition/performance experience
Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
Working experience with ABM tools such as 6sense, Demandbase, or Terminus
Strong quantitative skills, with the ability to quickly analyze data and take action on it
Excellent verbal and written communication skills in English
Attention to detail and time management skills
Excellent interpersonal skills
What We Offer
We will provide all the right conditions for you to work and rest comfortably. You can choose your work format, whether it's working from home, in the office, or a mix of both. We offer flexible working hours, unlimited PTO, hobby benefits, and a range of other perks to make your work-life balance enjoyable.
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