Account-Based Marketing Strategist
hace 4 semanas
Job Title: Account-Based Marketing Strategist
About the Role:
We are seeking an experienced Account-Based Marketing Strategist to join our Demand Generation team. As an ABM Specialist, you will be responsible for targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).
Key Responsibilities:
- Plan and propose ABM and Lead generation campaigns
- Launch and optimize campaigns with large-scale budgets through different channels
- Measure and report paid advertising activity, including producing reports and communicating results to internal stakeholders
- Design, launch, and analyze conducted experiments
- Refill the knowledge base with systematized best practices
- Act as a liaison between internal stakeholders and Paid Media team
Requirements:
- 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
- 3+ years of hands-on paid acquisition/performance experience
- Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
- Working experience with ABM tools such as 6sense, Demandbase, or Terminus
- Strong quantitative skills, with the ability to quickly analyze data and take action on it
- A thorough understanding of full-funnel search, display, and social campaigns
- Excellent verbal and written communication skills in English
- Attention to detail and time management skills
- Excellent interpersonal skills
About Us:
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.
What We Offer:
- Flexible working day start
- Unlimited PTO
- Hobby benefit
- Breakfast, snacks, and coffee at the office
- Corporate events
- Training, courses, conferences
- Gifts for employees
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