Account-Based Marketing Strategist

hace 4 semanas


Barcelona, Barcelona, España Semrush A tiempo completo

Job Title: Account-Based Marketing Strategist

About the Role:

We are seeking an experienced Account-Based Marketing Strategist to join our Demand Generation team. As an ABM Specialist, you will be responsible for targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities:

  • Plan and propose ABM and Lead generation campaigns
  • Launch and optimize campaigns with large-scale budgets through different channels
  • Measure and report paid advertising activity, including producing reports and communicating results to internal stakeholders
  • Design, launch, and analyze conducted experiments
  • Refill the knowledge base with systematized best practices
  • Act as a liaison between internal stakeholders and Paid Media team

Requirements:

  • 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
  • 3+ years of hands-on paid acquisition/performance experience
  • Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
  • Working experience with ABM tools such as 6sense, Demandbase, or Terminus
  • Strong quantitative skills, with the ability to quickly analyze data and take action on it
  • A thorough understanding of full-funnel search, display, and social campaigns
  • Excellent verbal and written communication skills in English
  • Attention to detail and time management skills
  • Excellent interpersonal skills

About Us:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

What We Offer:

  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events
  • Training, courses, conferences
  • Gifts for employees


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